I was a lawyer in the U.S. Senate. My apologies. That was long ago, however, and since leaving the law for advertising, I have never looked back. I have occasionally had nightmares, but that does not count. Creating both 'traditional' and 'non-traditional' work, and having run a creative department, a group, and individual accounts, one thing continues to hold true-great work comes down to a core concept. Discovering and executing off of a smart, simple idea is what I have built my work and career around. Some accomplishments include: Named and helped launch JetBlue. Pitched and won E-LOAN. Wrote new tagline and re-branded company. Pitched and won Smith Barney. Wrote new tagline and re-branded company. Re-branded Forbes, launched Forbes.com. Wrote new taglines for both. Re-launched Fila, wrote new tagline. Helped launch Filativa sub-brand. Launched and wrote tagline for Computer.com. With clients funneling ever-increasing resources towards 'non-traditional,' understanding the distinct processes and effectively executing interactive experiences has proven invaluable. Hopefully in time 'traditional' and 'non traditional' will not be an either or proposition for creatives. Executing both is more exciting and effective. And again, a strong idea must be at the center of either. If you would like to discuss any other information you may find interesting, relevant, or helpful, please feel free to contact me. Thanks,